Inventive and imaginative, Ultra Violet lights the way to what is yet to come.
Pantone has selected, once again, the chromatic trend that will influence the year.
Let's make a premise: why is it so important?
What's behind an annual event that influences the graphic trends of all companies that pay particular attention to... colors?
Pantone is an American company that deals with technologies for graphics, color cataloging and production of the identification system that catalogue them. It has become an international standard in terms of graphics, and recently its system is been used for color management in the industrial and chemical world.
Pantone colors differ from other measurement standards, such as, among others, RGB and CMYK, because they can’t be decomposed into four-color process and are not obtained through an overlay: these are colors originated from a full film, at the maximum intensity. This standard has been created to guarantee the correct communication and reproduction of colors allowing, for example, a perfect match between the color displayed on the monitor and the printed one.
As we all know, today Pantone is indeed a cult brand and the myth has strengthened over the last 17 years, since the color of the year was established: in the beginning, in 2000, it was the Cerulean Blue 15-4020 - the color of the sky and the sea - to be proclaimed, also, "Color of the Millennium" for the sense of tranquility that manages to give. Since then, the announcement of the color that will dominate the following year has become a veritable decembery tradition.
Then, why Ultra Violet, why this very year?
According to the company website:
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level."
We find this intuition in the "history" of the Ultra Violet color.
…illuminato da un misto composto
dell'azzurro dell'aria e del rossore del fuoco,
ch'è quasi colore di viola…
Purple, obtained from the mixture of red with blue, is the color of the conjunction of opposites, the synthesis between the passional energy par excellence of red with the transcendent tranquility of blue. Purple represents moderation, sense of measure, temperance. On the other hand, have you ever wondered why this color is the symbol of the lively Florence inhabitants? It seems that in the thirteenth century, thanks to alchemists, Florence was the world center of the "purple" color artificially obtained through a lichen, to which they gave the name of oricello (from the Latin òra) which means extremity, border. Not surprisingly, and here we return to the choice of Pantone, purple is placed at the extreme of the color spectrum and after this color extends another territory, the range of ultraviolet, the world of the invisible, not perceptible by the senses but only by intuition, a shade that recalls the magic, an unexplored fantasy, infinity.
"Let's get out of the preconceptions that purple brings bad luck (especially at the entertainment world), purple is beautiful. It increases creativity and imagination. Our challenge is to get this color accepted in a customer's palette ;) "
“Le rose sono rosse
il pantone (dell’anno) é viola
al grafico in questione
‘sto colore pare una sòla*”
(Sounds like: Roses are red the pantone (of the year) is purple to the designer in question this color looks weird)
"Purple has always been the color associated with imagination and dream-like dimension ... we hope that 2018 will keep its promises and make us dream!”
(who decided to express herself through an image)
In short, purple is a color that will allow us to overturn our preconceptions and to project ourselves towards a future full of fantasy, hope and possibility; it will allow us to mediate, reflect, investigate and go deeper; it will be the color of exploration, of going beyond the boundaries of what has already been written is of what has already happened.