Gruppo BPERWhen a strategic advertising campaign has become necessary.
The BPER Group has been operating its own Twitter channel since February 2015, which was launched during the presentation of the Strategic Plan. With time, the regular channel management has helped for a steady increase of the followers. In 2017, the 150th anniversary of the Group is celebrated with multitude initiatives. In particular, many events that characterize communication throughout Italy, that's why a strategic advertising campaign has become necessary.