Lutech GroupA brand repositioning project

A strong and growing reality in the European IT market, Lutech Group is sustaining its evolution through a series of acquisitions, leading to a full end-to-end service offering for digital transformation. 

Message is proud to partner with Lutech Group in its brand revamping and repositioning path, which has already led to the unveiling of a new, updated logo for the Group. 

We've created an ad hoc font, with current features and proximity to the tech world. It was "customized" for the Group, with some modified letters to make it unique and recognizable.

We've rationalized and regularized the pictogram: it's now an encounter between the dynamism, given by the triangle, and the inclusiveness of the circle and the lines of construction.

For further infos click here.

Special Projects

Strategy, Branding, Logo design

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last updated: 13 Feb 2019