For Milanoamodomiomio, a sparkling, elegant and dynamic city blog, we thought how to best highlight all the contents produced by the authors, Silvia and Cristina, favoring those that are the itineraries, the particularity that distinguishes this blog from all the others. To do this, and to help the user in navigating the site but especially to ensure that she/he finds exactly what she/he is looking for, we've also implemented a bot: easy, fast, direct.
The communication of this project and this renewal took place all through social media, Facebook, Instagram, Twitter, with a colorful countdown and a sober promotion campaign.