PirelliDigital ecosystem? Integrated is better!
The Pirelli APPs, inaugurated in 2012, are an example of content circularity and a multi-device ecosystem. They give form and substance to the very often abstract concept of integrated communication strategy.
4 apps dedicated to the investor and media world created ad hoc for both Android and IOS systems in Tablet and Smartphone versions.
Financial highlights, calendar, share trend, webcast and corporate communications fulfil the needs of institutional stakeholders in real time through a set of utilities specially designed for mobile use.
Concept, design, development